YCL Women Campaign // Jenni
YCL Women. Embracing our diversity.
The YCL Women campaign features real YCL customers and was shot in Byron Bay in March 2018.
Four years ago, not long after I launched YCL Jewels, I knew I wanted to create a way to connect our customers and celebrate the diversity of our YCL women. Today I’m proud and honoured to share the first of our official YCL Women campaign images and share with you the first of what are some amazing and moving stories from these incredible women.
Myself and the YCL team were truly inspired by the support for a movement we want to unite and celebrate femininity, strength and grace. From over 100 applications (of which we are thankful for each and every one) we were only able to choose seven, and on Friday March 16th, we shared the day with these beautiful women hearing their stories and what has made them who they are today. Join us in the coming weeks as we introduce you to these women and their stories.
1. Today is all about celebrating women & the diversity of femininity. Why did you choose to be part of this campaign?
I chose to be a part of this because I like to align myself with products that celebrate the intelligence & diversity of women.
2. YCL stands for Your Core Light. What does "Your Core Light" mean to you?
Your Core Light means to me, to honour myself & to always consider the light that is already within me.
3. How does wearing YCL treasures make you feel?
It makes me feel that what I’m wearing is aligned with who I am.
4. When do you feel most empowered as a woman?
When I can make someone smile. When I am at work and a patient smiles at me, that makes me feel like a million dollars.
"All throughout life we constantly astound ourselves with what we can achieve as women. It might be a six week, one year or five year period but there are constant points in your life where you think to yourself: wow, look what I did".
5. What is your hope for the future & how women are represented / thought of in society?
I don’t actually like the past culture of women wanting to or striving to be equal to men. I don’t believe we are equal, I believe we are both incredibly different. I hope the future realises that we are an entity unto ourselves & we are to be celebrated for our gender.
6. What is the advice you were given that has supported you the most in your life?
When you don’t feel aligned with something, don’t waste time fixing or forcing it, simply walk away.
7. How have your beliefs and values about what it means to be a woman changed as you have moved through different stages of your life?
All throughout life we constantly astound ourselves with what we can achieve as women. It might be a six week, one year or five year period but there are constant points in your life where you think to yourself, "Wow, look what I did".